By Ryan Levesque


Do you know how to find out what people really want to buy?
(Not what you think they want, not what they say they want, but what they really want?)

The secret is asking the right questions – and the right questions are notwhat you might expect.

Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formularevealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.

You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them – and in a way that makes people fall in love with you and your company.

In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle,Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.

You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business – no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.

Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income – while creating a mass of raving fans in the process – simply by asking the right questionsin a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.


Subtitle: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level.

Sounds great on paper!

Execution….we’ll see.

This book was divided into two parts: The Story and The Methodology.

I loved Part One, The Story. Ryan Levesque’s story was very inspiring. Determination, hard work, and dedication really can take you anywhere.

Unfortunately Part Two was highly technical. We picked this book for our work bookclub. I was hoping this book would be something anyone could apply, but it wasn’t like that. You either have to be a marketing professional or hire a marketing professional to put the methodology into action. This formula is a lot about landing pages, surveys, and email marketing. Not something your average business professional is tackling.

My main takeaway: ask your clients what they want, dig deep, and give it to them.

I’m going to be trying the Ask formula myself, so we’ll see. It does seem like it’ll work, but again, the average person can’t pick up this book and put it into action.

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