Building a StoryBrand by Donald Miller
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Okay, so this book may seem like it’s kind of a niche interest, but it’s actually really good and is applicable to anyone building a company or building their own personal brand! Storytelling in marketing is super powerful. I think most people understand this on some level. Just think about your favorite brands…chances are they’re telling great stories!
Building a StoryBrand really lays out how to use storytelling to accelerate your brand’s results by discovering how to craft a message you’re customers want to and need to hear. It walks you step-by-step through the framework and explains the concepts in a clear, easy-to-read format.
I’ve also read Expert Secrets by Russell Brunson, the founder of Clickfunnels. While I liked that book a lot, I think Building a StoryBrand is easier for a non-marketing person to understand. The examples Donal Miller gives are a little more tangible and aren’t necessarily bound up with the online world. I think sometimes people who aren’t digital natives (and even some that are) struggle with concepts when they are tied up with the digital space. It’s a lot easier to understand an example from a movie, a book, or even a company that sells physical products like cars or t-shirts.
The book is divided into three sections. The first section introduces the concept and explains why storytelling is so powerful for brands. The second section is where you get to go through the StoryBrand framework and create a script for your brand. The third part shows you what you can do with your StoryBrand script once you have one.
After reading the book, I went online to MyStoryBrand.com where you can actually fill out the framework for yourself. Even though it’s been a little bit since I finished the book, the notes at the end of each chapter helped me quickly remember what each part of the framework was about and fill out my StoryBrand script.
Even if you don’t run a company or have anything to sell, this book is great for anyone who is building a personal brand, running an organization, or just managing an entity that needs an identity. This book makes the concept of storytelling easy to understand, develop, and implement!