Will It Fly? by Pat Flynn
Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like:
– Does your business idea have merit?
– Will it succeed in the market you’re trying to serve, or will it just be a waste of time and resources?
– Is it a good idea for you?
In other words, will it fly?
Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises and real-world case studies with anecdotes from the author’s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.
Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.
I was initially hesitant to post a review of this book for fear it would make be seem like an obsessed fangirl. I’ve actually met the author before and I started going to his monthly entrepreneur meet-up in Downtown San Diego. BUT. This book is really good. Really good. And I figured you, the readers of my blog, should know about it!
After all, that’s why I started this blog right? To give reviews of books I’d read and liked to people in need of recommendations? So here you go!
This book is very practical and interactive. It walks you through the framework and encourages you to actually take time to do it as you move through the book.
Now, I know what you’re thinking: “Shannon there’s a million books like that on the market, why should I get this one?”
You should get it because I, who have spent a good chunk of the last couple years consuming podcasts and books about self-development, entrepreneurship, business, and marketing, still got something new out of this book. Something about the way Pat Flynn describes the Five Years exercise really made me think about my business in a different way and deepened my focus and commitment to what I really want and don’t want out of life.
But more than that, as I said, this book is highly actionable. Meaning if you put in the work, you will get something out of it. In fact I’ve had this book on my desk for two months since I finished it (yeah, I’m just now writing the review, leave me alone) and I keep thinking I need to go back and do the exercises from Part 3 because I didn’t have time when I was reading it to do the exercises. Though I’m know they’re really good and worth doing because I heard a scaled down version of it at a talk Pat gave that I attended.
Also if you enjoy his podcast, you will not be disappointed in the book because it sounds exactly like him. You can practically hear him reading it aloud in your mind. So that’s nice!