Category: Marketing

Talk Triggers

Talk Triggers by Jay Baer Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can … Read More Talk Triggers

Will It Fly?

Will It Fly? by Pat Flynn Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like:  … Read More Will It Fly?

13 Books on My TBR List for 2019

For 2019 I’ve set myself the (hopefully) doable goal of reading 35 books in 2019. Just a couple more than I ended up reading in 2018! I feel like I’ve gotten very far behind on all of my series and fiction reading because I mostly read non-fiction this year. As such, there are some new releases I’m excited about…but then I realize I haven’t … Read More 13 Books on My TBR List for 2019

Building a StoryBrand

Building a StoryBrand by Donald Miller Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the … Read More Building a StoryBrand

Crushing It!

Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too by Gary Vaynerchuk In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who … Read More Crushing It!

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Crush It!

By Gary Vaynerchuk Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of … Read More Crush It!