Emotional Intelligence 2.0

(Post originally appeared on my other site, www.MinMarketing.com)

Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves

In today’s fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack.

By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.

Emotional Intelligence 2.0 delivers a step-by-step program for increasing your EQ via four, core EQ skills that enable you to achieve your fullest potential:

1) Self-Awareness
2) Self-Management
3) Social Awareness
4) Relationship Management

Emotional Intelligence 2.0 is a book with a single purpose—increasing your EQ.

Emotional Intelligence is one of those concepts that is often thrown about in the entrepreneur space. Gary Vaynerchuk in particular often talks about EQ and self-awareness. Emotional Intelligence is a key skill for any entrepreneur, leader, or anyone aspiring to rise high in their career to have. If you’re not sure what Emotional Intelligence is or are looking for a primer on the subject, this book is a fabulous introduction.

Emotional Intelligence 2.0 covers four core competency areas with strategies you can use for individual improvement. This is one book you will probably want to purchase if you intend to read it because it gives you a passcode to take their Emotional Intelligence assessment. You can see your benchmark EQ score and then you’ll have the opportunity to take it again later to see your improvement after you’ve had the chance to work on some of the skills.

The four EQ skills covered in this book are Self-Awareness, Self-Management, Social Awareness, and Relationship Management. Two skills that are more focused on the self and two that are more focused on your interactions with other people. Each skill then has 15-17 short strategies for you to use to increase your skill level.

The book doesn’t go particularly deep in any one area, but is a great place to start from if you’re working on improving your EQ. It’s a slim book that will be an essential part of your entrepreneur library as you can easily pick it up at any time to check in on how you’re doing with your EQ skills.

The Storyteller’s Secret

(Post originally appeared on my other site, www.MinMarketing.com)

The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t by Carmine Gallo

How did a Venice Beach T-shirt vendor become television’s most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor’s son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED’s longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to “lean in”?

They told brilliant stories.

In The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don’t, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story “a strategic tool with irresistible power” – the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller’s Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage.

In The Storyteller’s Secret, Gallo explains why the brain is hardwired to love stories – especially rags-to-riches stories – and how the latest science can help you craft a persuasive narrative that wins hearts and minds. “The art of storytelling can be used to drive change,” says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn’t it time you shared yours?



I’ve always believed that stories are powerful. That’s why I became a writer and later got interested in marketing. I believe marketing and writing have a lot in common – they both deal with the art of telling a good story and communicating ideas to other people. I did a talk on marketing last year and I mentioned how when I hire marketing people, one of the things I look for is writing skill. Because if you’ve made it through 13 years of compulsory education plus however many years you spent in college and you still can’t write well, I’m not going to be able to fix that. I can teach you to Facebook and to Instagram and to design email blasts. But if all the teachers who came before me couldn’t turn you into a writer, why do I think I’ll be any more successful?


When I saw The Storyteller’s Secret on display in an airport window, I knew I had to buy it and read it. I didn’t even look up any reviews, I just snapped a picture of it and when I next went to buy something on Amazon, I added it to my cart and started reading the book the same day it showed up at my house.

What makes this book interesting is not that it’s particularly ground-breaking or earth-shattering. I’ve read enough self-improvement and business books over the last 2.5 years to realize that a lot of the same stories end up in the pages of different books. But the repetition doesn’t make them any less powerful. And it doesn’t make me feel any less motivated because I’ve heard that story before. So in that way, even though the The Storyteller’s Secret features the stories of people like Steve Jobs and John Lasseter (read Jobs’ biography last year), Malala (been following her story since the news first broke), and Martin Luther King Jr., an inspiring story is still an inspiring story. And The Storyteller’s Secret contains over 37 of them, succinctly summarized, categorized, and broken down to include a key “takeaway” at the end of each chapter. Plus, the storyteller’s toolkit at the end of the book is an invaluable resource that can help you get back on track if you’re struggling to tell a story that really and truly connects with your audience.

If you don’t yet understand the power of story in marketing and selling your brand, pick up The Storyteller’s Secret. This will be a book you keep on the shelf for years to come, to pick up when you need a moment’s inspiration.

Remember: Anyone who tells you words don’t have power and words don’t matter is a fool. Words can start movements or change the tide of war. And if words can do those things, just imagine what they can do for your brand…


(Post originally appeared on my other site, www.MinMarketing.com)

Captivate: The Science of Succeeding With People by Vanessa Van Edwards

As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone–and a completely new approach to building connections.

Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, Captivate provides simple ways to solve people problems. You’ll learn, for example…

– How to work a room: Every party, networking event, and social situation has a predictable map. Discover the sweet spot for making the most connections.
– How to read faces: It’s easier than you think to speed-read facial expressions and use them to predict people’s emotions.
– How to talk to anyone: Every conversation can be memorable–once you learn how certain words generate the pleasure hormone dopamine in listeners.

When you understand the laws of human behavior, your influence, impact, and income will increase significantly. What’s more, you will improve your interpersonal intelligence, make a killer first impression, and build rapport quickly and authentically in any situation–negotiations, interviews, parties, and pitches. You’ll never interact the same way again.

I first came across Vanessa Van Edwards via a Self-Made Man podcast interview she did with Mike Dillard. If you’re curious, you can listen to that podcast here. I was immediately taken both by Vanessa’s easy storytelling style and the captivating information she was relaying. I purchased Captivate the moment I finished the podcast.

I was not disappointed in reading this book. Captivate is an engaging and interactive read. Not only does Vanessa relate what she’s learned in an easy-to-digest (and apply!) way, she also encourages you to take quizzes and other actions to enrich your reading experience.

During the course of the book, you will learn 14 powerful ways to hack human behavior. The book is divided into three sections, meaning that no matter what your profession or personal social challenge, you’re sure to get something of value from the book. Whether you’re the type of person who has to meet a lot of new people or someone who’s trying to enrich their existing relationships, Captivate is a must read.

I can already see that this is a book that will stay on my shelf and that I’ll revisit time and again. There’s so much good stuff, it would be impossible to really get everything out of the book on a first read. I think an appropriate way to start applying the knowledge of Captivate in your own life is to pick one behavior hack at a time to focus on learning and internalizing. Each chapter features a “Challenges” section with ideas for putting each behavior hack into action. I am looking forward to trying these in my own life!

You Are a Badass

You Are a Badass by Jen Sincero

In this refreshingly entertaining how-to guide, #1 New York Times Bestselling Author and world-traveling success coach, Jen Sincero, serves up 27 bite-sized chapters full of hilariously inspiring stories, sage advice, easy exercises, and the occasional swear word. If you’re ready to make some serious changes around here, You Are a Badass will help you: Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want, blast past your fears so you can take big exciting risks, figure out how to make some damn money already, learn to love yourself and others, set big goals and reach them – it will basically show you how to create a life you totally love, and how to create it NOW.

By the end of You Are a Badass, you’ll understand why you are how you are, how to love what you can’t change, how to change what you don’t love, and how to use The Force to kick some serious ass.


This is one book that you definitely have to be opened to receiving. I’ve been introduced to the idea of The Law of Attraction before, so this was nothing new to me. But I did find her candidness and enthusiasm for the subject refreshing. I enjoyed reading her own stories and experiences she put into this book. In some ways, it almost felt like reading a memoir more than a personal development book.

I have never read The Secret. But if you are looking for an introduction to The Law of Attraction, this is a great place to start. This book introduces and explains the subject and explains how to put it into practice without feeling too preachy or too woo-woo crazy.

I think this is a great book that everyone should read. There’s sure to be a nugget in here that will resonate with you and motivate you to get in touch with your inner badass!

The Power of Habit

The Power of Habit by Charles Duhigg

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.


I really love books like these, where the authors have managed to dig up a series of fascinating stories that they utilize to illustrate their points. It really elevates what could be a dull read into something captivating.

The Power of Habit is divided into three parts: The Habits of Individuals, The Habits of Organizations, and The Habits of Society. But it really feels like the book is divided into two parts. The first four chapters illustrate how habits work in the brain and how they can be changed or altered (or not). The last five chapters are really a further study of habits with a focus on practical applications.

The most powerful section of the book though is the appendix. It’s in the appendix that the author takes times to illustrate the how of changing or creating habits – in eleven pages. Luckily The Power of Habit isn’t very long or I suspect many a reader would be frustrated that they picked up a book to figure out how to transform their habits and had to wade all the way through to the end to get an answer.

But The Power of Habit is more than an instructive book. It’s a persuasive book that argues that though we may be “creature of habit” we alone have the power to change our habits and our destinies. Which brings to mind one of my favorite quotes from East of Eden:

But the Hebrew word, the word timshel—‘Thou mayest’— that gives a choice. It might be the most important word in the world. That says the way is open. That throws it right back on a man. For if ‘Thou mayest’—it is also true that ‘Thou mayest not.

And that, truly, is the core of what The Power of Habit is about. When you understand your habits, you have the freedom to control them.

Getting to Yes

Getting to Yes by Roger Fisher and William Ury

Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.


I thought I was a pretty good negotiator. Good, not great. But sufficient. Until I read this book. Boy, do I have a lot to work on!

I feel like Getting to Yes will be a book I come back to many times. I found myself reading a section and then stopping and rereading it because the concepts felt so foreign I had to take extra time to process them.

The major premise of this book is that the way most people negotiate is flawed. Most of us negotiate in one of two ways: by driving an overly hard bargain to get as much as you can from the other person for the sake of “winning” or negotiating too complacently. The book calls this time of negotiating “positional bargaining”.

Getting to Yes posits that there’s a third way to negotiate that people can learn and use to find outcomes that leave both parties feeling mutually satisfied. No particular name is given to this type of negotiation, but it has four main components:

  1. Separate the People From the Problem
  2. Focus on Interests, Not Positions
  3. Invent Options For Mutual Gain
  4. Insist on Using Objective Criteria

This book was pretty eye-opening to me and it made me think of the negotiation styles of people I know well and people in power and it did made me realize that the best negotiators I could think of were using the tactics in Getting to Yes.

This isn’t a very long book, but it’s definitely a must-read even if you’re not in a sales or negotiation profession. The tips in here are applicable to all kinds of problems.


The Miracle Morning for Real Estate Agents

The Miracle Morning for Real Estate Agents by Hal Elrod, Michael J. Maher, Michael Reese, Jay Kinder, and Honoree Corder

All real estate agents share one thing in common: we’re all striving to get to the NEXT LEVEL of personal and professional success. We want to take our lives, our businesses, and our selves to the next level. What if you could get there, faster than you ever thought possible, by simply changing how you start your day?

The original Miracle Morning book took the Real Estate industry by storm, transforming the lives and businesses of tens of thousand of agents. Now, The Miracle Morning for Real Estate Agents will do exactly that for you, by taking you on a journey into the lives of top-producing agent, Rick Masters and his wife, top-producing lender, Michelle Masters.

First introduced to you in the best-selling book, The 7 Levels of Communication, real estate professionals Rick and Michelle are now married and expecting their first child, but the demands of their industry have left them overworked, overweight, stressed out and unfulfilled. Something’s got to change. They attend a seminar and meet other agents who have transformed their lives—both personally and professionally—using a simple 30-day Challenge.

Although Michelle is optimistic, Rick is skeptical. But with nothing to lose and a lot to gain, Rick agrees to sign up. Little does he know that you really can transform any—or EVERY—area of your life, in just 30 days. You’re about to discover how.


I have to review this book on a few different levels.

First, the bad: The way they wrote this book really didn’t do it for me. Not even close. Normally, I am a fan of these parable type books. I really enjoyed Who Moved My Cheese and The Go-Giver. But I just did not like the story they used to explain the concepts in this book. It was horribly cheesy. And I did not like the focus they put on Rick to take care of the family just because Michelle is pregnant. That was like Rick’s whole motivation. Hell, if Michelle wants to kick ass and take care of the family, having a baby in her belly isn’t going to set her back at all. It’s not up to Rick to save her. #feminism

Also the language was just cheesy and atrocious. You would think between five authors they could have come up with something better than this. Yeesh.

And the eight million testimonials from top real estate agents made me want to bang my head against the wall.

Now, the good: The concepts were laid out very simply. I do think I’ll be giving them a try. It’s nothing earth-shattering that I haven’t read in other books, but I’d be remiss if I didn’t at least try this for 30 days.

Overall, I’m pretty disappointed because I had such high hopes for this. I had heard great things about The Miracle Morning.

Has anyone read the original The Miracle Morning AND this version? I’m wondering if this version is like sixty-billion times worse than the original…