Leapfrog

Leapfrog: The New Revolution for Women Entrepreneurs by Nathalie Molina Niño

Think the most critical factor for becoming a great entrepreneur is grit, risk-taking, or technical skills? Think again. Despite what every other business book might say, historical data show the real secret ingredients to getting ahead in business are being rich, white, and male.

Until now. Leapfrog is the decades-overdue startup bible for the rest of us. It’s filled with uncompromising guidance for winning at business, your way. Leapfrog is for entrepreneurs of all stripes who are fed up with status quo advice–the kind that assumes you have rich friends and family and a public relations team.

Processed with VSCO with c1 preset

Let me start by saying this is a good read for any female in business, not just entrepreneurs. And though this book does talk to and assume its audience is female minorities, there’s still good stuff to be gained if you’re a woman that’s not a minority. Basically, the only people I don’t recommend this to are the old money white males Niño names on the back cover blurb.

I heard about this book from an interview with the author on Sunny Lenarduzzi’s podcast. It was a really good episode, you can listen to it here. And as has happened to me so many times this past year, after the podcast was done I went to Amazon and purchased a copy of the book. I’m always looking for new books to fill up my Miracle Morning book pipeline since that’s the only thing I seem to be reading these days!

Leapfrog has a very loose structure: the fifty hacks in the book are divided by the themes of Ready-Set-Go-Fund-Grow. But what’s great about this book is that, similar to Tribe of Mentors, you don’t really need to read it in order or even read the whole thing in a timely fashion. You can pick it up and just read a hack here and there. Each of the hacks are only a couple pages long so the content is pretty digestible. But they’re also highly actionable!

When I’m reading fiction, I usually judge how well I’m enjoying a book by how often I get the craving to just pick it up and read a few more pages or another chapter. With non-fiction, I still use that same metric, but I also add in how passages I marked or how many pages I dog-earred (I know, I know). Leapfrog hit the mark on all three points.

I’ve already recommended this book to some female entrepreneur friends in my life so today, I’m recommending it to you too if you’ve ever found yourself frustrated or feeling alone as you build your business or career! This is a book I’m sure you’ll return to often.

2018 in Review

It should come as no surprised to anyone who’s been paying attention that this year was incredibly BUSY! If you needed a marker to go by though, I read less than half as much as I did in 2017. I made my Goodreads goal, but only after I adjust it a time or two or six. Apologies in advance for a pretty boring book year in review, but I’ve done one of these for the last seven years and now I’m not about to stop now!

Yep, my blog is seven years old!! I started it at the end of 2011 and here we are getting ready to round the corner into 2019!

Honestly though, it’s probably a miracle I managed to read anything at all this year, let alone 31 books. I pretty much credit any reading progress I did this year to the Miracle Morning. Most days those 5-15 minutes in the morning were the only time I had to read. This was also the first year I read far more non-fiction than fiction….which is basically all because of the Miracle Morning.

Definitely hoping for better in 2019, but we shall see how it goes! Missing my fiction for sure, but at the same time I feel like I got a lot smarter year from all the non-fiction reading and podcasts so it’s not all bad I guess.

HOW MANY BOOKS READ IN 2018?

–32 books

FICTION/NON-FICTION?

–  10  Fiction /    22 Non-Fiction

MALE/FEMALE AUTHORS?

–    20  Male /   7 Female

OLDEST BOOK READ?

The Tipping Point by Malcolm Gladwell (2000)

NEWEST BOOK READ?

Leapfrog: The New Revolution for Women Entrepreneurs by Nathalie Molina Niño (August 2018)

LONGEST BOOK READ?

War Storm by Victoria Aveyard (662 Pages)

SHORTEST BOOK READ?

Yuletide Lords by Gama Ray Martinez (16 Pages)

ANY IN TRANSLATION?

Not this year!

BEST BOOK READ IN 2018?

If 2016 was the year of the good book and 2017 was a year of books that were pretty evenly divided between really good or didn’t like it, then 2018 was the year I actually gave the crown to a work on non-fiction. Educated by Tara Westover was the best book I read this year! Riveting story, stunning writing, a book you couldn’t put down – a must read!

MOST DISAPPOINTING BOOK IN 2018?

Dropping a note here to say this question will be retired after this year. See this blog post for why I’ve stopped writing reviews for books I didn’t like.

MOST BEAUTIFULLY WRITTEN BOOK IN 2018?

Educated by Tara Westover

MOST SURPRISING (IN A GOOD WAY!) BOOK OF 2018?

The Guernsey Literary and Potato Peel Pie Society – check out the review for the reason why!

MOST THRILLING, UNPUTDOWNABLE BOOK IN 2018?

I didn’t read too many books you’d classify as “thrilling” but here’s a few I had trouble putting down:

Educated by Tara Westover

Ghost Bully by Brian Corley

S.H.E. by Shannon Hogan Cohen

BOOK THAT HAD THE GREATEST IMPACT ON ME IN 2018?

Maybe an unconventional entry, but How to Break Up With Your iPhone by Catherine Price. I’ve been consciously trying to put some space between me and all my devices. Seems weird for someone who does marketing and in particular social media marketing, but it’s the truth. I changed all my notification settings around for the better and have been religiously trying to start my day with the Miracle Morning (my me time!) before I do anything.

BOOK THAT HAD A SCENE IN IT THAT HAD ME REELING?

This is kind of a fiction question and because I didn’t read too much fiction this year, I got nothing.

BOOK I MOST ANTICIPATED IN 2018?

-War Storm by Victoria Aveyard

Kingdom of Ash by Sarah J. Maas (Currently Reading)

MOST MEMORABLE CHARACTER IN 2018?

-Jazz Bashara in Artemis

-Juliet Ashton in The Guernsey Literary and Potato Peel Pie Society

HOW MANY RE-READS IN 2018?

None

BOOK I READ IN 2018 I’D BE MOST LIKELY TO REREAD IN 2019?

Deep Work by Cal Newport, Will It Fly? by Pat Flynn, Building a Story Brand by Donald Miller

BOOK I RECOMMENDED TO PEOPLE MOST IN 2018?

Tribe of Mentors, Educated

FAVORITE NEW AUTHORS I DISCOVERED IN 2018?

Tara Westover

MOST BOOKS READ BY ONE AUTHOR THIS YEAR?

2 novels by Marie Lu and 2 books by Gina Wickman

FAVORITE COVER OF A BOOK I READ IN 2018?

FAVORITE PASSAGE/QUOTE FROM A BOOK I READ IN 2018?

“Who you are, what you think, feel, and do, what you love—is the sum of what you focus on.”  – Cal Newport, Deep Work (I actually liked this book a lot, I just never got around to reviewing it!)

“The entire universe is not just outside, but also within us. We have unlimited power – the power to solve any problems facing us or facing others. We get to create our realities. It’s a simple and small belief, but it can change the course of humanity. Being mini gods mean we never lack. We know we already have everything. We don’t need a million dollars. We don’t need a trillion followers. We are complete. We are full. So full that we can give without counting. The day we will all start acting like mini gods is the day there will be peace in the world.” – Jerome Jarre, Tribe of Mentors

DID I COMPLETE ANY READING CHALLENGES OR GOALS IN 2018?

Yes, but I cheated on this one. I can’t remember what my original goal was, but I kept downsizing it throughout the year.

BOOK I CAN’T BELIEVE I WAITED UNTIL 2018 TO FINALLY READ?

The Tipping Point by Malcolm Gladwell mainly because I think I’ve had it on my shelf for eight or nine years…no joke. This is why I have so many books and won’t get rid of them. I usually get around to reading them eventually!

Mastering Fear

Mastering Fear: A Navy SEAL’s Guide by Brandon Webb

Brandon Webb has run life-threatening missions in the world’s worst trouble spots, whether that meant jumping out of airplanes, taking down hostile ships on the open sea, or rolling prisoners in the dead of night in the mountains of Afghanistan. As a Navy SEAL, he learned how to manage the natural impulse to panic in the face of terrifying situations. As media CEO and national television commentator, he has learned how to apply those same skills in civilian life. 

Drawing on his experiences in combat and business, along with colorful anecdotes from his vast network of super-achiever friends from astronauts to billionaires, Webb shows how people from all walks of life can stretch and transcend their boundaries and learn to use their fears as fuel to achieve more than they ever thought possible. “Fear can be a set of manacles, holding you prisoner,” writes Webb. “Or it can be a slingshot, catapulting you on to greatness.”

The key, says Webb, is not to fight fear or try to beat it back, but to embrace and harness it. In the process, rather than being your adversary, your fear becomes a secret weapon that allows you to triumph in even the most adverse situations. In Mastering Fear, Webb and his bestselling coauthor John David Mann break this transformation down into five practical steps, creating a must-read manual for anyone looking for greater courage and mastery in their lives.

E3EE7BF6-FC15-4D5E-BB20-3614D977549F

Though I haven’t been keeping up with my weekly Week in Review updates, consider this a mini one wrapped up in a book review.

Up until August I was sailing along. And I mean sailing. Everything was great, nothing was too hard.

And then August happened and I got so damn busy. I also realized I didn’t take my business plan out far enough. That niggling fear I I had that my 2-year plan was on track to collapse into a 6-month plan, became a 4-month plan. And oh boy, did I have to make a lot of decisions quickly.

And I’m still making decisions quickly, hoping they are the right ones. And if they aren’t the right ones, well hopefully they’re pretty fixable.

I picked this book up in the midst of one of the few afternoons I’ve had off lately. I was at the Amazon bookstore, which I actually really like if I just need a book and not something in particular. Because everything they stock is highly reviewed so you can be pretty sure if the book sounds good, you’ll probably like it.

Anyway. I was looking at the self-improvement and business books and when I saw the title, I knew I had to buy it. Because if there is one thing I have been trying to strongarm into place, it’s my fear.

If there’s any advice I can give to would-be entrepreneurs at this point in my journey, it’s that every day is really about your mindset and shoving yourself back in line when your fears, your desires, and your ego are trying to take over. Entrepreneurship (at least for me) requires a level of cool, unconcerned detachment. And that is not a level I naturally operate at.

So anyway, a book about mastering fear sounded like something I needed to buy and read. The fact that it was written by a Navy SEAL sold me on it.

I really liked this book and thought it was helpful. It’s one of those books that kind of pulls together all the things you know on some level and packages it up into an easy-to-read guide. I know all these things; I just need someone else to tell me in a way that will hopefully stick.

The writing style is very conversational. I don’t know the author, but I feel like I know him after reading the book. He reminds me of a few of the more charismatic military guys I’ve met. Which means he kills it at the motivational speaking.

This is a pretty short book so I won’t summarize it too much since you should just go and read it. But I do want to share the one point that has really stuck with me: the story you’re making up about the thing you’re afraid of is almost always worse than the reality.

I feel like this is true. I’ve seen it be true in my own life. So as I keep plunging forward and heading for new horizons, I’ll keep reminding myself of that.

 

S.H.E: Share Heal Empower Review and Interview With Author Shannon Hogan Cohen

S.H.E. Share Heal Empower by Shannon Hogan Cohen

S.H.E. Share Heal Empower unveils the stories of twenty-four women from around the globe and across all ages and cultures, who courageously reached within to overcome extraordinary obstacles. Author Shannon Hogan Cohen has carefully crafted each story into mini literary masterpieces and paired each with art from a female artist.

thumbnail_E859C03A-B584-419E-94D1-209DDAC92BE7

Wow. Just wow.

That’s what I have to say about S.H.E. Share Heal Empower. For not being the type of book I typically pick up, it grabbed my attention and didn’t let me go.

Though maybe I shouldn’t say this isn’t my type of book because every single memoir I’ve ever read I’ve absolutely loved. From The Glass Castle by Jeannette Walls to Summer at Tiffany by Marjorie Hart to Playing With Dynamite by Sharon Harrigan to Educated by Tara Westover (just read, review forthcoming), I’ve found memoirs to be beautifully touching and affecting.

So rather than saying this isn’t the type of book I typically pick up, I should say that I avoid picking up these types of books unless prompted because I don’t like feeling my feelings lol. I feel enough feelings in an average day to last me a lifetime.

You could say my hang up about memoir is similar to the hang up I have about reading World War II fiction, which is well-documented on this blog. Almost always end up enjoying the book (or straight up love it and call it the best book ever), but boy do I have a certain amount of resistance about it.

S.H.E. Share Heal Empower contains twenty-four stories from real women, recounting some of the hardest and darkest troubles of their lives. Each memoir was powerfully moving and inspiring. Reading through some of these stories truly made me grateful for my own life and everything I have.

I sometimes grow fearful that my own struggles have thus far been relatively small – meaning that the hardest times of my life surely still lie in front of me. Sure, I have had some dark moments and days, but compared to what some people have gone through, it’s really nothing. So I try not to think about the fact that law of averages should dictate that there’s trouble somewhere over the horizon.

But for me, reading S.H.E. was inspiring because reading through some of these stories, of these women who have gone through the most terrible hurts and the darkest times, gives me courage that when trouble does come from me, I’ll know that I’m strong enough to withstand it.

Out of the twenty-four stories in S.H.E. I connected most with the stories of Barbara Jean, Desiree, and Sonia Marie.

Barbara Jean because hers is a story of a life lived among horses and animals. She also recounted some heartbreaking experiences that hit me like a stab in the heart and made me tear up.

Desiree because I cannot imagine what I would do if I experienced what she had experienced losing her child in such a horrific way. But her courage to continue on and fight through her grief to a place where she gives back to others is truly inspiring.

Sonia Marie because it’s clear she is a fighter. Not only did she fight through her own terrifying health crises, she fought to be a strong single mother for her two sons, one of whom has his own health problems. And not only did she fight, but she’s another woman who had taken her darkest moments and used them as seeds to inspire others.

All three of these woman (and the twenty-one others in this book) have exhibited great courage in sharing their stories with the world. I have always believed that the best way to heal is to share with others. I think of it this way: when you are burdened with a terrible pain or hurt, every time you tell the story, you break off a small piece of your pain and give it to someone else to hold onto for you. And the people around you that love you are glad to do this for you because your tiny piece of hurt does not hurt them in the same way it hurts you. So they are able to help you shoulder your burden and over time, your own pain diminishes through this process of retelling and giving away a piece of the hurt.

If you’re looking for a moving, inspiring book to read with your book club or share with all the women in your life, don’t miss S.H.E. Share Heal Empower!

I was able to interview author Shannon Hogan Cohen shortly after the release of the S.H.E. audiobook and at the time of this publication, she is giving away a free copy of the audiobook to one lucky winner. Head on over to the S.H.E. Facebook and Instagram accounts to enter. Good luck!

prolific-preambles-2

What Inspired You to Create the S.H.E. Book?

Growing up, I experienced tension between my mother and father and knew my mother was silently suffering but unaware of the extent. As she slowly revealed her untold stories in my late twenties, I began to understand that this woman was not weak, which is how I always perceived her, but primarily a victim of social circumstance. She had done everything she could to conceal her struggles with my alcoholic father, his death at age thirty and her strained second marriage. My probing became healing for her. Her sharing became empowering. This book became an opportunity for other women to feel safe and do the same. I have learned, we are all wounded, we all worry and we are all weighed down by feelings of unworthiness. For me, the bedrock of love, friendship and community is vulnerability. These heartfelt exchanges provided me with connection and consolation, which is my hope for the reader.

Whose Story Did You Relate to the Most Out of the Twenty-Four Women You Interviewed?

Chapter Twenty-Four, Joni…my mother and who I dedicated the S.H.E. book to. Her rock solid resilience and unimaginable human spirit is inspiring. Nevertheless, each of the women who honored me with their profound stories gave me both a sense of courage and camaraderie that I had never known before. It has taken me years to put the jagged puzzle pieces of my life together. Life offered me clues to help solve my puzzle, but I ignore them at times. It was refreshing recognizing parts of myself in each of these women, who courageously reached within themselves to overcome extraordinary obstacles. These women and their stories together with the many others who have come into my life have created a circle of sisterhood. S.H.E. was born in the spirit of this.

How Did You Come to Include Art in the Book Alongside the Stories?

Once the chapters began to take shape it felt that a simple snapshot image of each woman was not enough. In addition to that, several of the women in the book chose not to have their actual likeness portrayed. I spoke with my sister Shelby, who is an amazing artist and she liked my idea.  In short, it felt right to invite twenty-four different women artists to create a unique portrait of each remarkable woman based on her storyline. I mindfully paired the artists who were able to read their woman’s chapter and were asked to fashion a specific stylistic piece. I continue to marvel at the insight and perception of each altruistic artist. Their representations came from all types of visual expression: pen and ink, fused glass sculpture, to traditional acrylic painting, and more. All the artists in the book are of different ages and abilities, which match the women they were interpreting.

What Was Your Writing (and Rewriting) Process Like?

I describe myself as an amateur scribbler. My writing process is very raw and rewrites only come after I have my husband read through the initial rough draft (of which he calls “homework”- but politely obliges). An author friend once told me years ago to read my pieces out loud and include inflection. This is extremely helpful during my writing and rewriting process, as I have the ability to be very verbose. I am very fortunate to have a wonderful editor, who understands my messy mind and has the ability to make my words pop off the page. Without her, these stories would not be architecturally solid.

Do You Use a Computer or Write By Hand Before Transcribing?

I am old-school; ink on paper. After each interview with a woman, I will listen to our conversation again and begin crafting the chapter in a black composition notebook. I am a tactile person. It is difficult for me to create from scratch on my computer with a blank screen staring at me. For some odd reason, a blank piece of white, lined paper is more inviting. Uni-bal Air rollerball gel pens are my preference. A cup of steamy coffee is mandatory.

What Were Your Biggest Takeaways From the Journey to Become a Self-Published Author?

The journey was extremely frustrating at times, but the end result was very rewarding. I spoke with several publishing houses, who wanted to tweak or modify my manuscript. This irritated me. I understand the need to “sell” books, but I was not willing to compromise certain women’s stories to appease them. Not knowing which direction to go at times was challenging at times, as I flailed forward not knowing if the decisions I was making were accurate. In the end, it all worked out. People came into my life at the right moments and were great mentors guiding me along the way. It feels fantastic to say, “I produced this masterpiece from start to finish.”

Will There Be a S.H.E. Volume 2?

Absolutely, in fact, I have twenty women already in my queue, who are ready to share their stories. It was prudent for me to take some time off and recharge. My goal is to begin interviewing and traveling to meet the women in late September of this year. My favorite part of the process is listening to the women share their life experiences, take those concentrated nuggets of wisdom and develop a storyline to celebrate their personal victories. I remind myself and the women I interview “We cannot choose what happens to us, but we can chose how we respond.”

S.H.E. book Volume One and the woman I am, and continue to become is the result of S.H.E. Sharing, Healing and Empowering.

 

Where Can People Find Out More About You, S.H.E, and Submit Their Own Stories?

On the S.H.E. website which is www.ShareHealEmpower.com. There is a tab called “Suggest a S.H.E.” which you can use to submit a story. And please connect with us on Facebook, Instagram, Twitter, and Youtube (as ShareHealEmpower) to see what we’re up to!

 

 

Tribe of Mentors

Tribe of Mentors: Short Life Advice By the Best in the World By Tim Ferriss

Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek, shares the ultimate choose-your-own-adventure book—a compilation of tools, tactics, and habits from 130+ of the world’s top performers. From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life’s most challenging questions, achieve extraordinary results, and transform your life.

thumbnail_5E5C6243-12A0-4CB8-B530-62814554EFBC

Tribe of Mentors was actually my first Tim Ferriss book. It was a Christmas gift and I have been reading it off and on since the beginning of the year. I finally finished it this month as I knocked out the last 200 pages or so during my Miracle Morning reading time.

This was a good book, but it is dense. You don’t need to read it in order or read every page or even read it in a short span of time. Each interview is between 1-10 pages. There’s a forward by Tim where he discusses the methodology and how he chose the questions he asked. But he asked the same questions of everyone, though not all answers were included for each person. So really can just start anywhere in the book.

I read this book cover to cover as I read most things (unless I peeking ahead). But you could just open this book to random sections or just skim through to read the interviews with the people you know and like. I enjoyed the experience of reading cover to cover because I read interviews from a lot of people I had never heard of, but who had great advice to give.

This book is one I would recommend buying since you’ll likely want to underline or otherwise mark up passages. This book was so beautifully bound and pristine I was hesitant to start marking it up myself, but halfway through I decided I was leaving some of the experience on the table by not interacting with the text. At some point, I’ll have to reread the beginning so I can mark that up, too. This is a book I plan to hold onto as I’m sure I’ll revisit it often and get something new out of it each time I read it.

I would recommend this book to anyone who enjoys reading what successful people have to say and also to anyone who engages in personal development work – this book is a great choice for Miracle Morning reading!

I’ll leave you with the passage that resonated with me the most:

“The entire universe is not just outside, but also within us. We have unlimited power – the power to solve any problems facing us or facing others. We get to create our realities. It’s a simple and small belief, but it can change the course of humanity. Being mini gods mean we never lack. We know we already have everything. We don’t need a million dollars. We don’t need a trillion followers. We are complete. We are full. So full that we can give without counting. The day we will all start acting like mini gods is the day there will be peace in the world.”

Emotional Intelligence 2.0

(Post originally appeared on my other site, www.MinMarketing.com)

Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves

In today’s fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack.

By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.

Emotional Intelligence 2.0 delivers a step-by-step program for increasing your EQ via four, core EQ skills that enable you to achieve your fullest potential:

1) Self-Awareness
2) Self-Management
3) Social Awareness
4) Relationship Management

Emotional Intelligence 2.0 is a book with a single purpose—increasing your EQ.

Emotional Intelligence is one of those concepts that is often thrown about in the entrepreneur space. Gary Vaynerchuk in particular often talks about EQ and self-awareness. Emotional Intelligence is a key skill for any entrepreneur, leader, or anyone aspiring to rise high in their career to have. If you’re not sure what Emotional Intelligence is or are looking for a primer on the subject, this book is a fabulous introduction.

Emotional Intelligence 2.0 covers four core competency areas with strategies you can use for individual improvement. This is one book you will probably want to purchase if you intend to read it because it gives you a passcode to take their Emotional Intelligence assessment. You can see your benchmark EQ score and then you’ll have the opportunity to take it again later to see your improvement after you’ve had the chance to work on some of the skills.

The four EQ skills covered in this book are Self-Awareness, Self-Management, Social Awareness, and Relationship Management. Two skills that are more focused on the self and two that are more focused on your interactions with other people. Each skill then has 15-17 short strategies for you to use to increase your skill level.

The book doesn’t go particularly deep in any one area, but is a great place to start from if you’re working on improving your EQ. It’s a slim book that will be an essential part of your entrepreneur library as you can easily pick it up at any time to check in on how you’re doing with your EQ skills.

The Storyteller’s Secret

(Post originally appeared on my other site, www.MinMarketing.com)

The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t by Carmine Gallo

How did a Venice Beach T-shirt vendor become television’s most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor’s son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED’s longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to “lean in”?

They told brilliant stories.

In The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don’t, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story “a strategic tool with irresistible power” – the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller’s Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage.

In The Storyteller’s Secret, Gallo explains why the brain is hardwired to love stories – especially rags-to-riches stories – and how the latest science can help you craft a persuasive narrative that wins hearts and minds. “The art of storytelling can be used to drive change,” says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn’t it time you shared yours?

9781509814756.jpg

 

I’ve always believed that stories are powerful. That’s why I became a writer and later got interested in marketing. I believe marketing and writing have a lot in common – they both deal with the art of telling a good story and communicating ideas to other people. I did a talk on marketing last year and I mentioned how when I hire marketing people, one of the things I look for is writing skill. Because if you’ve made it through 13 years of compulsory education plus however many years you spent in college and you still can’t write well, I’m not going to be able to fix that. I can teach you to Facebook and to Instagram and to design email blasts. But if all the teachers who came before me couldn’t turn you into a writer, why do I think I’ll be any more successful?

Anyway.

When I saw The Storyteller’s Secret on display in an airport window, I knew I had to buy it and read it. I didn’t even look up any reviews, I just snapped a picture of it and when I next went to buy something on Amazon, I added it to my cart and started reading the book the same day it showed up at my house.

What makes this book interesting is not that it’s particularly ground-breaking or earth-shattering. I’ve read enough self-improvement and business books over the last 2.5 years to realize that a lot of the same stories end up in the pages of different books. But the repetition doesn’t make them any less powerful. And it doesn’t make me feel any less motivated because I’ve heard that story before. So in that way, even though the The Storyteller’s Secret features the stories of people like Steve Jobs and John Lasseter (read Jobs’ biography last year), Malala (been following her story since the news first broke), and Martin Luther King Jr., an inspiring story is still an inspiring story. And The Storyteller’s Secret contains over 37 of them, succinctly summarized, categorized, and broken down to include a key “takeaway” at the end of each chapter. Plus, the storyteller’s toolkit at the end of the book is an invaluable resource that can help you get back on track if you’re struggling to tell a story that really and truly connects with your audience.

If you don’t yet understand the power of story in marketing and selling your brand, pick up The Storyteller’s Secret. This will be a book you keep on the shelf for years to come, to pick up when you need a moment’s inspiration.

Remember: Anyone who tells you words don’t have power and words don’t matter is a fool. Words can start movements or change the tide of war. And if words can do those things, just imagine what they can do for your brand…