Tag: business storytelling

Building a StoryBrand

Building a StoryBrand by Donald Miller Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the … Read More Building a StoryBrand

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The Storyteller’s Secret

(Post originally appeared on my other site, www.MinMarketing.com) The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t by Carmine Gallo How did a Venice Beach T-shirt vendor become television’s most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor’s son overcome a … Read More The Storyteller’s Secret