Tag: social media marketing
Talk Triggers
by Shannon Fox
Talk Triggers by Jay Baer Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can … Read More Talk Triggers
Jab, Jab, Jab, Right Hook
by Shannon Fox
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk When managers and marketers outline their social media strategies, they often plan for the “right hook”-their next highly anticipated sale or campaign that’s going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, … Read More Jab, Jab, Jab, Right Hook
Shannon Fox - Author 